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by Mark A. Rogers on 10 February, 2009

‎Welcome: “Callin’ The Brand”cowboy3a

What can I say? “Excuse me,” you reply. Excuse you. What do you want ‎from me? Why are you here?‎

You want answers? You want insights? Well, I might have some, maybe. But, for the most part, I’m like ‎the rest of you—I haven’t got it all figured out yet. But I’m working on it. And now 53 years later, what ‎have I got to show for it?‎

Well this blog is a start. At least I’d like to think so. But as I write this post, ‎I’m really not sure. Three graduate degrees (two Master’s Degrees, one Psy.D.) what the hell: High ‎Priced Technical-Craft, but didn’t really get no Street-Craft!

F ’ em. . . I got that on my own when I went looking for insights ‎without borders, somehow knowing as an unbranded animal (called a “slick”) I had to move out of my comfort zone and learn how to survive or flatline many ‎cattle branding traditions and techniques. They say each brand “is by necessity different than all the ‎others and often conveys the character of the owner.” These brands, I guess like insights ‎without borders, have a language all their own. This language, much like any other one, follows ‎certain rules, where “callin’ the brand” is acquired when we develop the ability to read ‎these symbols. Livestock people, I guess maybe like livestock owners such as Bush and Cheney, and ‎now I’m inclined to think the Israeli leadership is to the Palestinian livestock, follow the creed  “Trust ‎your neighbors, but brand your stock.”

Nevertheless, as livestock people say ‎‎”a brand’s something that won’t come off in the wash.” What? You’re not following me? You don’t ‎believe me? Well then, start talking to the eighty percent of us Americans in the Pareto Principle who’ve been livestock for the twenty percent livestock owners who live off of us and ‎control or make the currency for their exclusive business models and maintaining their quality of ‎lifestyles, who by the way in my opinion, need to be seriously psych tested.

My cattle branding, I guess much like most of the eighty percent in the ‎‎Pareto Principle, came with a real cost, lots of losses, lots of stories, where these brands ‎have a language all their own, follow certain rules, where “callin’ the brand” is acquired ‎when you all develop the ability to read these symbols. But that’s for another time, or as Ray Embrey (aka Jason Bateman) says in Hancock “another dinner,” when you and I have some time ‎to get to know each other better.

Hey! I ain’t no cheap date, ya know. I ‎don’t give it up for just anyone. I ain’t no drama queen. I’m nothing like I’m supposed to ‎be. What you see is NOT what you think you see. . .

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